Dating four men
“A defining feature of heterosexual online dating is that, in the vast majority of cases, it is men who establish the first contact—more than 80 percent of first messages are from men in our data set,” the study says.But “women reply very selectively to the messages they receive from men—their average reply rate is less than 20 percent—so women’s replies …But people do not seem universally locked into them—and they can occasionally find success escaping from theirs.The key, Bruch said, is that “persistence pays off.”“Reply rates [to the average message] are between zero percent and 10 percent,” she told me.“My research comes out of realizing that with these large-scale data sets, we can shed light on a lot of these old dating aphorisms.” Bruch and her colleagues analyzed thousands of messages exchanged on a “popular, free online-dating service” between more than 186,000 straight men and women.
It’s not just that older men are considered most desirable in New York.“New York is a special case for men,” Bruch told me.
Across the four cities and the thousands of users, consistent patterns around age, race, and education level emerge.
White men and Asian women are consistently more desired than other users, while black women rank anomalously lower.
Here are seven other not entirely happy takeaways from Bruch’s study:- In the study, men’s desirability peaks at age 50.
But women’s desirability starts high at age 18 and falls throughout their lifespan.“I mean, everybody knows—and as a sociologist, it’s been shown—that older women have a harder time in the dating market.