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A few times a month she would hold events in the comfort of her home that for African American Singles; all promotions were done offline locally.
Where she would make her money is having this network of African American Singles register on her website, Mocha
She didn’t have millions of members but she did have a 100-150 dedicated member paying a registration fee each month.
Her registration fee was not .99 BUT was – 99 a year depending on the package.
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My Space very quickly took away 1,000’s of paying members from Dating sites.
Users asked themselves, “Why pay .99 a month when I can create my own profile, view other user’s profiles, and chat directly with them?
One of my favorite Dating Internet Businesses I worked on was (not online anymore) Mocha
The owner started an online/offline dating community for African Americans in her home town.